Coverart for item
The Resource Captivology : the science of capturing people's attention, Ben Parr

Captivology : the science of capturing people's attention, Ben Parr

Label
Captivology : the science of capturing people's attention
Title
Captivology
Title remainder
the science of capturing people's attention
Statement of responsibility
Ben Parr
Title variation
Science of capturing people's attention
Creator
Author
Subject
Language
eng
Summary
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Parr, Ben
Dewey number
153.7/33
Index
index present
LC call number
BF321
LC item number
.P367 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Public relations
  • Self-actualization (Psychology)
  • Success
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Business Communication / General
  • Attention
Label
Captivology : the science of capturing people's attention, Ben Parr
Link
http://static.harpercollins.com/harperimages/isbn/large/1/9780062324191.jpg
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 227-240) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
A bonfire of attention -- The three stages of attention -- Automaticity trigger -- Framing trigger -- Disruption trigger -- Reward trigger -- Reputation trigger -- Mystery trigger -- Acknowledgment trigger -- Conclusion: the influence of attention
Dimensions
24 cm
Edition
First edition.
Extent
250 pages
Isbn
9780062324191
Isbn Type
(hardback)
Lccn
2014035615
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)898206092
  • 2064617
  • (OCoLC)898206092
  • (OCoLC)ocn898206092
  • 2064617
Label
Captivology : the science of capturing people's attention, Ben Parr
Link
http://static.harpercollins.com/harperimages/isbn/large/1/9780062324191.jpg
Publication
Bibliography note
Includes bibliographical references (pages 227-240) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
A bonfire of attention -- The three stages of attention -- Automaticity trigger -- Framing trigger -- Disruption trigger -- Reward trigger -- Reputation trigger -- Mystery trigger -- Acknowledgment trigger -- Conclusion: the influence of attention
Dimensions
24 cm
Edition
First edition.
Extent
250 pages
Isbn
9780062324191
Isbn Type
(hardback)
Lccn
2014035615
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)898206092
  • 2064617
  • (OCoLC)898206092
  • (OCoLC)ocn898206092
  • 2064617

Library Locations

    • Audelia Road Branch LibraryBorrow it
      10045 Audelia Road, Dallas, TX, 75238, US
      32.885666 -96.718403
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      32.848358 -96.688228
    • Pleasant Grove Branch LibraryBorrow it
      7310 Lake June Road, Dallas, TX, 75217, US
      32.733780 -96.695778
    • Central Library - 6th FloorBorrow it
      Dallas, TX, US
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