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The Resource Junior : writing your way ahead in advertising, by Thomas Kemeny ; with foreword by Jeff Goodby

Junior : writing your way ahead in advertising, by Thomas Kemeny ; with foreword by Jeff Goodby

Label
Junior : writing your way ahead in advertising
Title
Junior
Title remainder
writing your way ahead in advertising
Statement of responsibility
by Thomas Kemeny ; with foreword by Jeff Goodby
Creator
Author
Subject
Language
eng
Summary
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew
Cataloging source
YDX
http://library.link/vocab/creatorName
Kemeny, Thomas
Dewey number
659.1023
Index
no index present
LC call number
HF5828.4
LC item number
.K46 2019
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Advertising
  • Creative ability in business
Label
Junior : writing your way ahead in advertising, by Thomas Kemeny ; with foreword by Jeff Goodby
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Edition
First edition.
Extent
178 pages
Isbn
9781576879122
Lccn
2018961865
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)1042112436
  • (OCoLC)on1042112436
  • 2927726
Label
Junior : writing your way ahead in advertising, by Thomas Kemeny ; with foreword by Jeff Goodby
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Edition
First edition.
Extent
178 pages
Isbn
9781576879122
Lccn
2018961865
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)1042112436
  • (OCoLC)on1042112436
  • 2927726

Library Locations

    • Central Library - 5th FloorBorrow it
      Dallas, TX, US
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