Brand name products
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Brand name products
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Brand name products
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Incoming Resources
- Subject of43
- OBD, obsessive branding disorder : the business of illusion and the illusion of business, Lucas Conley
- Understanding brands, Peter Cheverton
- The fall of advertising and the rise of PR, Al Ries and Laura Ries
- The name is the game, how to name a company or product, by Henri Charmasson
- Designing brand identity, an essential guide for the entire branding team, Alina Wheeler
- Differentiate or die, survival in our era of killer competition, Jack Trout with Steve Rivkin
- Brand Bible, the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design
- Boomer brands, iconic brands that shaped our childhood, Barry Silverstein
- Brand resilience, managing risk and recovery in a high-speed world, Jonathan R. Copulsky
- All about them, grow your business by focusing on others, Bruce Turkel
- Twitter is not a strategy, rediscovering the art of brand marketing, Tom Doctoroff
- Powerlines, words that sell brands, grip fans, and sometimes change history, Steve Cone
- The origin of brands, discover the natural laws of product innovation and business survival, Al Ries and Laura Ries
- Launching & building a brand, by Amy Will
- The naming book, 5 steps to creating brand and product names that sell, Brad Flowers
- Brand sense, build powerful brands through touch, taste, smell, sight and sound, Martin Lindstrom ; foreword by Philip Kotler
- Why Johnny can't brand, rediscovering the lost art of the big idea, Bill Schley and Carl Nichols, JR
- Hello, my name is awesome, how to create brand names that stick, Alexandra Watkins
- Kellogg on branding, the marketing faculty of the Kellogg School of Management, edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
- Global brand integrity management, how to protect your product in today's competitive environment, Richard S. Post and Penelope N. Post ; [foreword by Larry Malloy]
- Lean branding, creating dynamic brands to generate conversion, Laura Busche
- Joey green's magic health remedies, 1,363 quick-and-easy cures using brand-name products, by Joey Green
- BrandDigital, simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick
- Media monoliths, how great media brands thrive and survive, Mark Tungate
- Advertising media planning, a brand management approach, Larry D. Kelley and Donald W. Jugenheimer
- The brand within, the power of branding from birth to the boardroom, by Daymond John with Daniel Paisner
- La caída de la publicidad y el auge de las relaciones públicas, Al Ries y Laura Ries ; edición española, Raúl González del Río
- Primal branding, create zealots for your brand, your company, and your future, Patrick Hanlon
- Brand warfare, 10 rules for building the killer brand : lessons for new and old economy players, David F. D'Alessandro, with Michele Owens
- Emotional branding ;, the new paradigm for connecting brands to people, by Marc Gobé
- The business of brands, by Jon Miller & David Muir
- Resurgence, the four stages of market-focused reinvention, Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, Jr
- A genie's wisdom, a fable of how a CEO learned to be a marketing genius, Jack Trout
- The meaningful brand, how strong brands make more money, Nigel Hollis, Chief Global Analyst, Millward Brown
- Defending the brand, aggressive strategies for protecting your brand in the online arena, Brian H. Murray
- Brand thinking and other noble pursuits, Debbie Millman ; foreword by Rob Walker
- The art of excellent products, enchanting customers with premium brand experiences, Riccardo Illy
Outgoing Resources
- Focus1