Bibliograph

Powering content, building a nonstop content marketing machine, Laura Busche

Type

Label

Powering content, building a nonstop content marketing machine, Laura Busche

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Powering content

Oclc number

956340957

Responsibility statement

Laura Busche

Sub title

building a nonstop content marketing machine

Table Of Contents

Part 1. Wearing the content strategist hat. Setting content goals -- Designing content personas -- Defining your channels -- Themes, voice, and tone -- Finding your brand's aesthetic -- Part 2. Wearing the content creaor hat. Understanding content formats -- The one about formulas and headlines -- Optimizing the content experience with design -- Brainstorming techniques -- Part 3. Wearing the content manager hat. Scaling content like a production manager -- Managing a content team -- Content search engine optimization -- Securing distribution

Classification