How to kill a unicorn, how the world's hottest innovation factory builds bold ideas that make it to market, Mark Payne
Type
Label
How to kill a unicorn, how the world's hottest innovation factory builds bold ideas that make it to market, Mark Payne
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
How to kill a unicorn
Oclc number
892303643
Responsibility statement
Mark Payne
Sub title
how the world's hottest innovation factory builds bold ideas that make it to market
Summary
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth
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