From Bombay to Bollywood, the making of a global media industry /, Aswin Punathambekar
Type
Classification
1
Creator
1
Mapped to
1
Label
From Bombay to Bollywood, the making of a global media industry /, Aswin Punathambekar
Language
eng
Bibliography note
Includes bibliographical references (pages 229-239) and index
Illustrations
illustrations
Index
index present
Literary form
non fiction
Main title
From Bombay to Bollywood
Nature of contents
bibliography
Oclc number
819717757
Responsibility statement
Aswin Punathambekar
Sub title
the making of a global media industry /
Table of contents
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures
Incoming Resources
- Has instance2