Dallas Public Library

Marketing by the numbers, how to measure and improve the ROI of any campaign, Leland Harden and Bob Heyman - (hbk.)

Format
(hbk.)
Label
Marketing by the numbers, how to measure and improve the ROI of any campaign, Leland Harden and Bob Heyman - (hbk.)
Note
Includes index
ISBN
9780814416204
Lccn
2010027228
Physical description
viii, 246 p., ill., 24 cm.
System control number
1543599(DLC) 2010027228
Cover art

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