The real Pepsi challenge, how one pioneering company broke color barriers in 1940s American business, Stephanie Capparell
Type
Label
The real Pepsi challenge, how one pioneering company broke color barriers in 1940s American business, Stephanie Capparell
Language
eng
Bibliography note
Includes bibliographical references (p. 289-329) and index
Illustrations
illustrationsplates
Index
index present
Literary Form
non fiction
Main title
The real Pepsi challenge
Nature of contents
bibliography
Oclc number
166373227
Responsibility statement
Stephanie Capparell
Series statement
Wall Street journal books
Sub title
how one pioneering company broke color barriers in 1940s American business
Table Of Contents
The high road to profit -- Black, white, and green -- How big is your Negro market? -- Leaders in their fields -- The brown hucksters -- The cola color wars -- The view from the threshold -- Crossing the threshold
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How one pioneering company broke color barriers in 1940s American business
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Outgoing Resources
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