The positive case for negative campaigning, Kyle Mattes and David P. Redlawsk
Type
Classification
1
Contributor
1
Creator
1
Subject
9
Mapped to
1
Label
The positive case for negative campaigning, Kyle Mattes and David P. Redlawsk
Language
eng
Bibliography note
Includes bibliographical references (pages 235-249) and index
Illustrations
illustrations
Index
index present
Literary form
non fiction
Main title
The positive case for negative campaigning
Nature of contents
bibliography
Oclc number
880521066
Responsibility statement
Kyle Mattes and David P. Redlawsk
Table of contents
Voters and negativity, and why the media can't help / with Stefan Mancevski -- What do voters think? social desirability and attitudes about negativity -- Examining voter response to real campaign ads -- Modeling negativity -- That ad said what? the importance of ad credibility -- How the possibility of lies damages voter confidence in negativity
Incoming Resources
- Has instance4