Incoming Resources
- Guerrilla marketing research, marketing research techniques that can help any business make more money, Robert J. Kaden ; [foreword by Jay Conrad Levinson]
- Market research in practice, a guide to the basics, Paul Hague, Nick Hague & Carol-Ann Morgan
- The market research toolbox, a concise guide for beginners, Edward F. McQuarrie, Santa Clara University
- Identifying hidden needs, creating breakthrough products, Keith Goffin, Fred Lemke, Ursula Koners
- Marketing metrics, 50+ metrics every executive should master, Paul W. Farris ... [et al.]
- MORE guerrilla marketing research, asking the right people, the right questions, the right way and effectively using the answers to make more money, Robert J. Kaden, Gerald Linda and Jay Conrad Levinson