Dallas Public Library

The Advertising age encyclopedia of advertising, editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid

Type
Label
The Advertising age encyclopedia of advertising, editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrationsplates
Index
index present
Literary Form
non fiction
Main title
The Advertising age encyclopedia of advertising
Nature of contents
bibliography
Oclc number
82721051100261
Responsibility statement
editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
Review
"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004
Table Of Contents
vol. 1. A-E -- vol. 2. F-O -- vol. 3. P-Z
resource.variantTitle
Encyclopedia of advertising
Classification
Contributor
Genre
Subject
Content
Is Derivative Of
Mapped to

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Outgoing Resources