Dallas Public Library

The 50-plus market, why the future is age-neutral when it comes to marketing & branding strategies, Dick Stroud

Type
Label
The 50-plus market, why the future is age-neutral when it comes to marketing & branding strategies, Dick Stroud
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
The 50-plus market
Responsibility statement
Dick Stroud
Sub title
why the future is age-neutral when it comes to marketing & branding strategies
Table Of Contents
Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
resource.variantTitle
Fifty-plus market
Classification
Creator
Subject

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