Sprint, how to solve big problems and test new ideas in just five days, Jake Knapp ; with John Zeratsky & Braden Kowitz
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Sprint, how to solve big problems and test new ideas in just five days, Jake Knapp ; with John Zeratsky & Braden Kowitz
Language
eng
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not applicable
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other
Main title
Sprint
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not applicable
Oclc number
928959662
Responsibility statement
Jake Knapp ; with John Zeratsky & Braden Kowitz
Sub title
how to solve big problems and test new ideas in just five days
Summary
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. Startups that Google Ventures invest in face big questions every day. And now there's a sure-fire way to solve their problems and test solutions: the sprint. While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a design sprint - a five-day process to help companies answer crucial questions. He joined Braden Kowitz and John Zeratsky, both designers and partners. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. A practical guide to answering business questions, this is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits
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