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The Resource Making social technologies work : leveraging the power and managing perils of social technologies in business, Ronan Gruenbaum

Making social technologies work : leveraging the power and managing perils of social technologies in business, Ronan Gruenbaum

Label
Making social technologies work : leveraging the power and managing perils of social technologies in business
Title
Making social technologies work
Title remainder
leveraging the power and managing perils of social technologies in business
Statement of responsibility
Ronan Gruenbaum
Creator
Author
Subject
Language
eng
Summary
"This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Gruenbaum, Ronan
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.G78 2015
Literary form
non fiction
Nature of contents
bibliography
Series statement
Palgrave pocket consultants
http://library.link/vocab/subjectName
  • Social media
  • Internet marketing
  • Business communication
  • Organizational change
  • BUSINESS & ECONOMICS / Advertising & Promotion
  • BUSINESS & ECONOMICS / Business Communication / General
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Strategic Planning
  • BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
  • Business communication
  • Internet marketing
  • Organizational change
  • Social media
Label
Making social technologies work : leveraging the power and managing perils of social technologies in business, Ronan Gruenbaum
Link
http://www.netread.com/jcusers2/bk1388/817/9781137024817/image/lgcover.9781137024817.jpg
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 265-289) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Podcasts
  • Social networks
  • Widgets / apps
  • Internet of things
  • Location, location, location
  • Mashups
  • Virtual worlds
  • Gamifications
  • Why it matters
  • Spreading the word
  • What is it?
  • Deaf to the word
  • Some are more equal than others
  • Deciding to do something
  • What's marketing got to do with it?
  • Critical mass
  • Innovations in organizations
  • All change please
  • Management choices
  • Separating fact from fiction
  • Findings from the research
  • What are social technologies?
  • Obstacles and excuses
  • How to do it
  • A framework for engagement
  • Strategize
  • Incentivize
  • Trust
  • Champion
  • Engage
  • Review
  • The future's bright...
  • Crowdsourcing
  • The future of technology
  • Crowdfunding
  • Blogging
  • Microblogging
  • Folksonomies / tagging
  • Wikis
Dimensions
20 cm.
Extent
xviii, 294 pages
Isbn
9781137024817
Isbn Type
(paperback)
Lccn
2015012357
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)907132901
  • 2170938
  • (OCoLC)907132901
  • (OCoLC)ocn907132901
  • 2170938
Label
Making social technologies work : leveraging the power and managing perils of social technologies in business, Ronan Gruenbaum
Link
http://www.netread.com/jcusers2/bk1388/817/9781137024817/image/lgcover.9781137024817.jpg
Publication
Bibliography note
Includes bibliographical references (pages 265-289) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Podcasts
  • Social networks
  • Widgets / apps
  • Internet of things
  • Location, location, location
  • Mashups
  • Virtual worlds
  • Gamifications
  • Why it matters
  • Spreading the word
  • What is it?
  • Deaf to the word
  • Some are more equal than others
  • Deciding to do something
  • What's marketing got to do with it?
  • Critical mass
  • Innovations in organizations
  • All change please
  • Management choices
  • Separating fact from fiction
  • Findings from the research
  • What are social technologies?
  • Obstacles and excuses
  • How to do it
  • A framework for engagement
  • Strategize
  • Incentivize
  • Trust
  • Champion
  • Engage
  • Review
  • The future's bright...
  • Crowdsourcing
  • The future of technology
  • Crowdfunding
  • Blogging
  • Microblogging
  • Folksonomies / tagging
  • Wikis
Dimensions
20 cm.
Extent
xviii, 294 pages
Isbn
9781137024817
Isbn Type
(paperback)
Lccn
2015012357
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)907132901
  • 2170938
  • (OCoLC)907132901
  • (OCoLC)ocn907132901
  • 2170938

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