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The Resource Understanding social media : how to create a plan for your business that works, Damian Ryan

Understanding social media : how to create a plan for your business that works, Damian Ryan

Label
Understanding social media : how to create a plan for your business that works
Title
Understanding social media
Title remainder
how to create a plan for your business that works
Statement of responsibility
Damian Ryan
Creator
Author
Subject
Language
eng
Summary
  • "Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media" --
  • "Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available" --
Assigning source
  • Publisher's description
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Ryan, Damian
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R9324 2015
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Marketing
  • Strategic planning
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
  • BUSINESS & ECONOMICS / Advertising & Promotion
  • Internet marketing
  • Marketing
  • Social media
  • Strategic planning
Label
Understanding social media : how to create a plan for your business that works, Damian Ryan
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xix, 277 pages
Isbn
9780749473563
Isbn Type
(paperback)
Lccn
2015002513
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)896851839
  • 2178876
  • (OCoLC)896851839
  • (OCoLC)ocn896851839
  • 2178876
Label
Understanding social media : how to create a plan for your business that works, Damian Ryan
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xix, 277 pages
Isbn
9780749473563
Isbn Type
(paperback)
Lccn
2015002513
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)896851839
  • 2178876
  • (OCoLC)896851839
  • (OCoLC)ocn896851839
  • 2178876

Library Locations

    • Lochwood Branch LibraryBorrow it
      11221 Lochwood Boulevard, Dallas, TX, 75218, US
      32.848358 -96.688228
    • Central Library - 5th FloorBorrow it
      Dallas, TX, US
    • Prairie Creek Branch LibraryBorrow it
      9609 Lake June Road, Dallas, TX, 75217, US
      32.734611 -96.656219