The Resource Understanding social media : how to create a plan for your business that works, Damian Ryan
Understanding social media : how to create a plan for your business that works, Damian Ryan
Resource Information
The item Understanding social media : how to create a plan for your business that works, Damian Ryan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Dallas Public Library.This item is available to borrow from 3 library branches.
Resource Information
The item Understanding social media : how to create a plan for your business that works, Damian Ryan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Dallas Public Library.
This item is available to borrow from 3 library branches.
- Summary
-
- "Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media" --
- "Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available" --
- Language
- eng
- Label
- Understanding social media : how to create a plan for your business that works
- Title
- Understanding social media
- Title remainder
- how to create a plan for your business that works
- Statement of responsibility
- Damian Ryan
- Subject
-
- BUSINESS & ECONOMICS / Marketing / General
- Internet marketing
- Internet marketing
- Marketing -- Social aspects
- BUSINESS & ECONOMICS / Advertising & Promotion
- Social media
- Social media
- Strategic planning
- Strategic planning
- Marketing -- Social aspects
- BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
- Language
- eng
- Summary
-
- "Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media" --
- "Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available" --
- Assigning source
-
- Publisher's description
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Ryan, Damian
- Dewey number
- 658.8/72
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .R9324 2015
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Internet marketing
- Social media
- Marketing
- Strategic planning
- BUSINESS & ECONOMICS / Marketing / General
- BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
- BUSINESS & ECONOMICS / Advertising & Promotion
- Internet marketing
- Marketing
- Social media
- Strategic planning
- Label
- Understanding social media : how to create a plan for your business that works, Damian Ryan
- Note
- Includes index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Dimensions
- 24 cm
- Extent
- xix, 277 pages
- Isbn
- 9780749473563
- Isbn Type
- (paperback)
- Lccn
- 2015002513
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
-
- (OCoLC)896851839
- 2178876
- (OCoLC)896851839
- (OCoLC)ocn896851839
- 2178876
- Label
- Understanding social media : how to create a plan for your business that works, Damian Ryan
- Note
- Includes index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Dimensions
- 24 cm
- Extent
- xix, 277 pages
- Isbn
- 9780749473563
- Isbn Type
- (paperback)
- Lccn
- 2015002513
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
-
- (OCoLC)896851839
- 2178876
- (OCoLC)896851839
- (OCoLC)ocn896851839
- 2178876
Subject
- BUSINESS & ECONOMICS / Marketing / General
- Internet marketing
- Internet marketing
- Marketing -- Social aspects
- BUSINESS & ECONOMICS / Advertising & Promotion
- Social media
- Social media
- Strategic planning
- Strategic planning
- Marketing -- Social aspects
- BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.dallaslibrary.org/portal/Understanding-social-media--how-to-create-a-plan/zIrIrH3xXxI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.dallaslibrary.org/portal/Understanding-social-media--how-to-create-a-plan/zIrIrH3xXxI/">Understanding social media : how to create a plan for your business that works, Damian Ryan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.dallaslibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.dallaslibrary.org/">Dallas Public Library</a></span></span></span></span></div>
