Bibliograph

The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

Type

Label

The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

Language

eng

Bibliography note

Includes bibliographical references (pages 283-308) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The four

Nature of contents

bibliography

Oclc number

1035802786

Responsibility statement

Scott Galloway

Sub title

the hidden DNA of Amazon, Apple, Facebook, and Google

Table Of Contents

The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The T algorithm -- What it takes to get to a trillion -- The fifth horseman? -- Who will be next? -- The four and you -- Follow your talent, not your passion -- Yes, and now what? -- Where are the four taking us? -- Acknowledgments -- Notes -- Illustration credits -- Index

Classification