BUSINESS & ECONOMICS / Advertising & Promotion
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BUSINESS & ECONOMICS / Advertising & Promotion
Name
BUSINESS & ECONOMICS / Advertising & Promotion
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- Culture as weapon, the art of influence in everyday life, Nato Thompson
- Twitter is not a strategy, rediscovering the art of brand marketing, Tom Doctoroff
- Persuasive copywriting, cut through the noise and communicate with impact, Andy Maslen
- Pioneers of digital, success stories from leaders in advertising, marketing, search, and social media, Paul Springer & Mel Carson
- Frenemies, the epic disruption of the ad business (and everything else), Ken Auletta
- Propaganda, Edward Bernays ; with an introduction by Mark Crispin Miller
- Sorry Spock, emotions drive business, proving the value of creative ideas with science, Adam W. Morgan
- Ultimate guide to Facebook advertising, Perry Marshall, Bob Regnerus, Thomas Meloche with Mark Ingles
- The marketing plan handbook, develop big-picture marketing plans for pennies on the dollar, Robert W. Bly
- The naming book, 5 steps to creating brand and product names that sell, Brad Flowers
- Ultimate guide to Amazon advertising, by Timothy Seward
- Purple cow, transform your business by being remarkable, Seth Godin
- Confessions of an advertising man, David Ogilvy
- The Adweek copywriting handbook, the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters, Joseph Sugarman
- Ultimate guide to Facebook advertising, Perry Marshall ; Keith Krance ; Thomas Meloche
- The TV brand builders, how to win audiences and influence viewers, Andy Bryant, Charlie Mawer
- The third screen, the ultimate guide to mobile marketing, Chuck Martin
- The digital marketing handbook, a step-by-step guide to creating websites that sell, Robert W. Bly, author of The marketing plan handbook
- Scientific advertising, Claude C. Hopkins ; foreword by John Grafton
- The empathy edge, harnessing the value of compassion as an engine for success : a playbook for brands, leaders, and teams, Maria Ross
- No B.S. brand-building by direct-response, the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it, Dan S. Kennedy with Forrest Walden and Jim Cavale
- Ogilvy on advertising in the digital age, Miles Young, non-executive chairman of Ogilvy & Mather
- Understanding social media, how to create a plan for your business that works, Damian Ryan
- Eating the big fish, how challenger brands can compete against brand leaders, Adam Morgan
- The common path to uncommon success, a roadmap to financial freedom and fulfillment, John Lee Dumas
- Ultimate guide to Instagram for business, reach more than 600 million of today's visual shoppers : develop a picture-perfect promotion strategy : increase your sales, brand recognition, and digital presence, Kim Walsh Phillips
- Jewish mad men, advertising and the design of the American Jewish experience, Kerri P. Steinberg
- Find your difference, challenging conformity in business and in life, Austin McGhie
- WOW, worlds of wonder, experience design for curious people, Erik B?r & Stan Boshouwers ; English translations by Mark Hannay, The Language Lab
- The aisles have eyes, how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
- A technique for producing ideas, James Webb Young
- Permission marketing, turning strangers into friends, and friends into customers, Seth Godin
- Ultimate guide to YouTube for business, Jason R. Rich
- Influencer, building your personal brand in the age of social media, Brittany Hennessy
- Ultimate guide to LinkedIn for business, Ted Prodromou
- Impressive advertising, by Miquel Abellan
- It only takes one, how to create the right idea and then make it happen, John Emmerling
- Entrepreneur magazine's ultimate guide to Google Ads, Perry Marshall, Bryan Todd, Mike Rhodes