Name: Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith
ISBN: 9780787964191

Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith

Type

http://bibfra.me/vocab/lite/Instance

Label

Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith

Note

"The second edition of Cheap but good marketing research.""Prepared with the assistance of the Academy for Educational Development."

Edition

1st ed.

Isbn

9780787964191

Lccn

2002010335

Physical Description

xxv, 277 p., ill., 24 cm.

System control number

AGA-7156

Cover Art

Instantiates

Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith

Provider

Jossey-Bass, San Francisco, CA, c2002

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Instantiates
1
- Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith
Provider
1
- Jossey-Bass, San Francisco, CA, c2002
Mapped to
2
- 2002010335
- 9780787964191

Dallas Public Library

Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith

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Outgoing Resources

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