Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith
Type
Label
Marketing research that won't break the bank, a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith
Language
eng
Bibliography note
Includes bibliographical references (p. 261-268) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Marketing research that won't break the bank
Nature of contents
bibliography
Responsibility statement
Alan R. Andreasen ; foreword by William A. Smith
Sub title
a practical guide to getting the information you need
Classification
Creator
Subject
Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Contributor2
- Creator1
- Subject1