Bibliograph

Ultimate guide to Facebook advertising, Perry Marshall ; Keith Krance ; Thomas Meloche

Type

Label

Ultimate guide to Facebook advertising, Perry Marshall ; Keith Krance ; Thomas Meloche

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Ultimate guide to Facebook advertising

Oclc number

883748549

Responsibility statement

Perry Marshall ; Keith Krance ; Thomas Meloche

Series statement

Ultimate series

Summary

"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--, Provided by publisher"Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and co-authors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks"--, Provided by publisher

resource.variantTitle

Facebook advertising

Classification

Contributor

Creator