How cool brands stay hot, branding to Generation Y, Joeri Van den Bergh and Mattias Behrer
Type
Label
How cool brands stay hot, branding to Generation Y, Joeri Van den Bergh and Mattias Behrer
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
How cool brands stay hot
Nature of contents
bibliography
Oclc number
818985622
Responsibility statement
Joeri Van den Bergh and Mattias Behrer
Sub title
branding to Generation Y
Classification
Contributor
Creator
Subject
Mapped to
Incoming Resources
- Has instance3
Outgoing Resources
- Classification1
- Contributor1
- Creator1
- Subject6
- Mapped to1