Consumer behavior
Label
Consumer behavior
Name
Consumer behavior
Focus
Actions
Incoming Resources
- Secondhand, travels in the new global garage sale, Adam Minter
- The impulse economy, understanding mobile shoppers and what makes them buy, Gary Schwartz
- My life with things, the consumer diaries, Elizabeth Chin
- Click.ology, the psychology of online shopping and what your business needs to know about it, Graham Jones
- Neuromarketing for dummies, by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl
- Buyology, truth and lies about why we buy and the new science of desire, by Martin Lindstrom
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Follow your stuff, who makes it, where does it come from, how does it get to you?, Kevin Sylvester and Michael Hlinka
- How cool brands stay hot, branding to Generation Y, Joeri Van den Bergh and Mattias Behrer
- How cool brands stay hot, branding to generation Y, Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel
- Boom, marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
- Pocketbook power, how to reach the hearts and minds of today's most coveted consumers--women, Bernice Kanner
- Hidden order, the economics of everyday life, David Friedman
- How we eat, the brave new world of food and drink, Paco Underhill
- The complete guide to selling and marketing to affluent customers, everything you need to know to attract and keep wealthy customers, Tamsen Butler
- Millennials are not aliens, ...but they are 80 million Americans who are changing how we buy, sell, vacation, invest, and just about everything else, Gui Costin
- Treasure hunt, inside the mind of the new global consumer, Michael J. Silverstein with John Butman
- Our black year, one family's quest to buy black in America's racially divided economy, Maggie Anderson with Ted Gregory
- Waiting for your cat to bark?, persuading customers when they ignore marketing, Bryan Eisenberg, Jeffrey Eisenberg ; with Lisa T. Davis
- Murder, Inc., how unregulated industry kills or injures thousands of Americans every year...and what you can do about it, Dr. Gerald M. Goldhaber, "The warnings doctor"
- Nudge, improving decisions about health, wealth, and happiness, Richard H. Thaler and Cass R. Sunstein
- The inner lives of markets, how people shape them--and they shape us, Ray Fisman and Tim Sullivan
- Buy ology, truth and lies about why we buy, Martin Lindstrom ; [foreword by Paco Underhill]
- The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
- Hacking growth, how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown
- Brand Islam, the marketing and commodification of piety, Faegheh Shirazi
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Sell more with science, the mindsets, traits, and behaviors that create sales success, David Hoffeld
- A life less throwaway, the lost art of buying for life, Tara Button
- The science of why, decoding human motivation and transforming marketing strategy, David Forbes
- The smarter screen, surprising ways to influence and improve online behavior, Shlomo Benartzi with Jonah Lehrer
- Absolute value, what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
- Getting into your customer's head, 8 secret roles of selling your competitors don't know, Kevin Davis
- The connected consumer, Dinesh Kumar
- The consistent consumer, predicting future behaviour through lasting values, Ken Beller, Steve Weiss, Louis Patler
- The no B.S. guide to marketing to leading edge boomers & seniors, by Dan S. Kennedy with Chip Kessler ; with special guest contributors Jeff Giagnocavo ... [et al.]
- The big data-driven business, how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan
- All business is show business, Scott McKain
- Black still matters in marketing, why increasing your cultural IQ about Black America is critical to your business and your brand, Pepper Miller
- The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
- The business of choice, marketing to consumers' instincts, Matthew Willcox
- Social media marketing for dummies, by Shiv Singh and Stephanie Diamond
- Radical uncertainty, decision-making beyond the numbers, John Kay, Mervyn King
- Evangelist marketing, what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't), Alex L. Goldfayn
- BrainScripts for sales success, 21 hidden principles of consumer psychology for winning new customers, Drew Eric Whitman
- Cool, how the brain's hidden quest for cool drives our economy and shapes our world, Steven Quartz and Anette Asp
- G?nese a la clientela femenina, c?mo los grandes profesionales de ventas dominan la experiencia del cliente para el mayor mercado de crecimiento global, Bridget Brennan ; traducci?n, Belmonte Traductores
- Primal branding, create zealots for your brand, your company, and your future, Patrick Hanlon
- Black ops advertising, native ads, content marketing and the covert world of the digital sell, Mara Einstein
- Contagious, why things catch on, Jonah Berger
Outgoing Resources
- Focus1