Bibliograph

The consistent consumer, predicting future behaviour through lasting values, Ken Beller, Steve Weiss, Louis Patler

Type

Label

The consistent consumer, predicting future behaviour through lasting values, Ken Beller, Steve Weiss, Louis Patler

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The consistent consumer

Oclc number

855676225

Responsibility statement

Ken Beller, Steve Weiss, Louis Patler

Sub title

predicting future behaviour through lasting values

Summary

"Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future--and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand."--Page 4 of cover

resource.variantTitle

Consistent consumer, predicting future behavior through lasting values

Classification