The art of woo, using strategic persuasion to sell your ideas, G. Richard Shell, Mario Moussa
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The art of woo, using strategic persuasion to sell your ideas, G. Richard Shell, Mario Moussa
Language
eng
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Main title
The art of woo
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electronic resource
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282011789
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G. Richard Shell, Mario Moussa
Sub title
using strategic persuasion to sell your ideas
Summary
<P>Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way---engaging their minds and imaginations ..
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