Dallas Public Library

Marketing to the 90s generation, global data on society, consumption, and identity, Anders Parment

eng

Includes bibliographical references (pages 167-180) and index

illustrations

index present

non fiction

Marketing to the 90s generation

bibliography

883748660

Anders Parment

global data on society, consumption, and identity

The 90s generation -- Introduction to generational studies -- The 90s generation and society -- The market environment -- The cultural environment -- The 90s generation as consumers and coworkers -- Appendix : Methodological considerations

Marketing to the nineties generation