Incoming Resources
- Satisfaction, how every great company listens to the voice of the customer, Chris Denove and James D. Power IV
- Indispensable, how to become the company that your customers can't live without, Joe Calloway
- The compass and the nail, how the Patagonia model of loyalty can save your business, and might just save the planet, Craig Wilson
- Monster loyalty, how Lady Gaga turns followers into fanatics, Jackie Huba
- Marketing to the 90s generation, global data on society, consumption, and identity, Anders Parment
- Loyalty myths, hyped strategies that will put you out of business-- and proven tactics that really work, Timothy L. Keiningham [et al.]
- Wired to care, how companies prosper when they create widespread empathy, Dev Patnaik with Peter Mortensen
- When digital becomes human, the transformation of customer relationships, Steven Van Belleghem
- The age curve, how to profit from the coming demographic storm, Kenneth W. Gronbach
- Overpromise and overdeliver, the secrets of unshakeable customer loyalty, Rick Barrera
- BrainScripts for sales success, 21 hidden principles of consumer psychology for winning new customers, Drew Eric Whitman
- Join the conversation, how to engage marketing-weary consumers with the power of community, dialogue, and partnership, Joseph Jaffe
- The no B.S. guide to marketing to leading edge boomers & seniors, by Dan S. Kennedy with Chip Kessler ; with special guest contributors Jeff Giagnocavo ... [et al.]
- Brandwashed, tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
- People powered, how communities can supercharge your business, brand, and teams, Jono Bacon
- Married to the brand, why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships, by William J. McEwen
- Branded for life, how Americans are brainwashed by the brands we love, Howard J. Blumenthal